Meet Danni Rose

Danni Rose is a small clothing label based in Kapiti, NZ. The brand began with Danni’s passion for creating made-to-measure garments that made women feel their best!

 Danni wants to create a unique shopping experience by involving the customers in the design process, working with them to create dream garments while building genuine relationships.

Sustainability is one of Danni's core life values so when dreaming of this business she decided that every decision the brand makes will have as little impact on the environment as possible. From choosing the fabric to packaging the garments Danni opts for the most sustainable choice (read more on what the brand does below).

Danni Rose encourages a slow, more inclusive fashion industry that creates quality low waste garments that will be treasured for years to come xx

Sustainable Practices

NZ Made

Here at Danni Rose we believe in 100% transparency with our customers. Every garment is made right here in New Zealand. We pride ourselves on creating quality, timeless garments that you will treasure for years to come.

Upcycling Our Waste

We do our best to have as little impact on the environment as possible. Part of this is taking responsibility for our waste. We keep ALL of our off cut fabrics. These are made into cushion covers, bags, scrunchies and so much more!

Natural Fibres

Natural fibres are better, not just for our planet but are bodies too! Made from renewable resources and they break down much faster than synthetic fibres. Natural fibres are also softer on your skin, breathable and hypoallergenic.


We know an unboxing experience can be full of all the luxury things but lets be honest this isn't sustainable and most of it ends up in the waste anyway... We've simplified our packing down to one piece of acid free and a compostable post bag.

Our values


At Danni Rose we love every body, shape and size, catering to your needs no matter what they are. 

We aim to create garments that love you back.

Our size chart is just a guide, we encourage each customer to send us their measurements and we will custom make any design to your unique size at no extra cost.


We aim to create garments that help to protect our world.
Danni Rose Designs was originally founded to help counter the fast fashion industry. Sustainability and ethical practices are at the heart of our lifestyle.

Each piece is made mindfully from low waste patterns, natural fibers and if there's offcuts you'll see these re-used as feature trimmings, cushion covers and so much more. 


Our core purpose is making mindful clothing, with you and for you.

This means that we bring you on our journey of creation, ensuring that each garment is loved by you for years to come. 

Pick a design, choose your fabric, add your measurements and we will handcraft this especially for you.